In order to help BILDplus advertise its digital newspaper subscriptions on Facebook, gallereplay created a series of custom cinemagraphs to complement stock cinemagraphs licensed from gallereplay. The cinemagraphs performed well on Facebook - conversion rates were increased significantly and CPO was lower compared to campaigns using static images.
I’m thrilled by gallereplay’s work! On the one hand by our cool custom cinemagraph, but also the very realistic stock cinemagraphs!
Anne Lippkowski / Social Media Manager, BILD GmbH & Co. KG