One of the most exciting aspects of cinemagraphs is that the medium can still be formed and is open to interpretation. Therefore we would like to note that the following criteria are gallereplay’s own and that cinemagraphs may be defined more loosely elsewhere.
To gallereplay, a cinemagraph is an image that displays a “photoreal” scene. Thus, we do not consider moving images in which collagingtechniques are visible and apparent to be cinemagraphs. Animating a part of the image digitally is permitted only when the end result appears authentic. Generally, the principles of photography apply: sharpness, perspective, composition and colors are some of the factors to consider. For a sharper image we recommend taking a photograph and combining this with video from the same vantage point, rather than simply using a “freeze frame” from the video. As mentioned above, both the boundaries between static and moving elements (i.e. the mask) and the edit should be invisible. The image should ideally also communicate a message, strengthened by the artist’s selection of the moving element.